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Guides And Resources.

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2023 State of the CDP

How the most innovative brands use CDPs to deliver cutting edge customer experiences and drive revenue

The data shows that CDPs are helping companies navigate economic or industry challenges, recession-proofing the organisation and unlocking new opportunities by breaking down internal silos and streamlining customer communications

The art of what's possible

Is a Customer Data Platform right for you? 

Learn how to assess if you’re ready for a Customer Data Platform (CDP) 

If delivering a personalised customer experience matters for your business, a CDP is probably going to be a helpful addition. But, how do you know if your organisation is ready? How mature are your marketing practices and your data strategy? This report includes guides and tools to help you find out. 

The art of what's possible

The art of what’s possible.  In the age of data

2022 State of the CDP Report

This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the somewhat paradoxical priorities of better protecting customer data privacy while also making the customer experience more personalised.

The art of what's possible

IT’S TIME TO CHANGE YOUR DATA STRATEGY

 Shifting to First-Party Data for a Better Customer Experience

Third-party data is quickly becoming second class. With so many new privacy regulations and browser changes depreciating the value of third-party data, companies now need to shift to a first-party data strategy to continue their personalization initiatives and reduce the risk of data regulation penalties.

Change data strategy ebook

In a world without third-party cookies a first-party strategy takes the cake

Within the next two years it is estimated that 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behaviour online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place

First Party Data Takes The Cake ebook

The Definitive Guide to Customer Data Platforms

Customer data: You have it, now understand how to unlock its true power.

You already have all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. The Definitive Guide to Customer Data Platforms helps you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.

Definitive guide to data platforms

How to Get Buy-in for a Customer Data Platform (CDP)

Learn the strategies to get cross-functional buy-in from the start. Each team in your organisation could have different opinions about what a CDP is and what it can do, so it’s important for the cross-functional stakeholder or team responsible for it to have a single, clear vision (with executive sponsorship) that will move the purchase process and implementation forward.

How to get buy-in for a customer data platform

The Benefits of a Real-time Customer Data Platform

Learn how CDPs deliver the experiences customers want and the business results you need.

The Benefits of real-time CDP

The Joy of Data Cookbook

Powerful Use Cases for Customer Data Platforms.

We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the results that all businesses strive for.

The Joy of Data

2021 State of the CDP Report

How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021. The findings revealed why CDPs were central to solving the challenges of 2020, including reduced budgets, new data privacy legislation, sudden digital acceleration due to COVID-19, as well as pending third-party cookie loss.

2021 State of the CDP Report