Guides And Resources.
Available for you to download now.
IT’S TIME TO CHANGE YOUR DATA STRATEGY
Shifting to First-Party Data for a Better Customer Experience
Third-party data is quickly becoming second class. With so many new privacy regulations and browser changes depreciating the value of third-party data, companies now need to shift to a first-party data strategy to continue their personalization initiatives and reduce the risk of data regulation penalties.
In a world without third-party cookies a first-party strategy takes the cake
Within the next two years it is estimated that 86% of browser traffic will no longer be supported by third-party cookies. For years, companies have used third-party cookies to track and understand buyer behaviour online. Now, amidst privacy concerns and regulatory laws, marketers now face data deprecation and may face challenges ahead without a solution in place
The Definitive Guide to Customer Data Platforms
Customer data: You have it, now understand how to unlock its true power.
You already have all the customer data you need to succeed. Now it’s time to put it to work with the right technology, strategy, and team that will take your customer experience to the next level. The Definitive Guide to Customer Data Platforms helps you uncover powerful use cases to help your business, identify the best processes for your team, and highlight how you might structure a CDP team.
How to Get Buy-in for a Customer Data Platform (CDP)
Learn the strategies to get cross-functional buy-in from the start. Each team in your organisation could have different opinions about what a CDP is and what it can do, so it’s important for the cross-functional stakeholder or team responsible for it to have a single, clear vision (with executive sponsorship) that will move the purchase process and implementation forward.
The Joy of Data Cookbook
Powerful Use Cases for Customer Data Platforms.
We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the results that all businesses strive for.
2021 State of the CDP Report
How customer data platforms (CDPs) are helping marketers adapt to key challenges in 2021. The findings revealed why CDPs were central to solving the challenges of 2020, including reduced budgets, new data privacy legislation, sudden digital acceleration due to COVID-19, as well as pending third-party cookie loss.