IT’S TIME TO CHANGE YOUR DATA STRATEGY

Shifting to First-Party Data for a Better Customer Experience

Third-party data is quickly becoming second class. With so many new privacy regulations and browser changes depreciating the value of third-party data, companies now need to shift to a first-party data strategy to continue their personalization initiatives and reduce the risk of data regulation penalties.

 

Powered by

Learn more about first-party data— why it matters more than ever, how to get it, and how to put it to use safely and effectively. This whitepaper will show you:

  • The benefits of a first-party data strategy 
  • The use cases that are possible with a first-party data strategy
  • Tips for building a first-party data strategy

     

 

The time to start developing a first-party data strategy is now. Download the paper to get started today.

 

“Customer data can drive personalisation strategies in your business. This requires a first party data strategy. This resource explains the different data types, and tips for building a first-party data strategy.”

PAUL HICKEY, MANAGING DIRECTOR, SPEAKDATA

SpeakData is Tealium’s New Zealand Customer Data Platform implementation partner.

© Copyright 2021 SpeakData