


Customer data platforms: a new breed of marketing tech
Why CDPs are different from the tech that came before The latest tech, the best results, the most personalised experience – if you’ve worked in marketing over the last decade, you could be forgiven for saying you’ve heard it all before. Marketing technology has been...More >>
Unlocking the power of first-party data
The next step in your customer experience journey Targeting digital ad campaigns with third-party data has been the go-to tactic for years, with data being collected via third-party cookies from websites all over the internet. But its power is waning. Not only is...More >>
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