So what exactly is the industry moving towards?
The first step in combating third-party cookie loss is shifting to a first-party data strategy. Read our latest ebook, First-Party Data Takes the Cake, to learn how to use the data you obtain directly from customer relationships — instead of buying it from a third-party — to continue tracking and targeting customer behaviour effectively, to provide the best customer experience (CX) possible, and to future proof your targeting strategies.
Read it today to:
Learn key differences between first, second, and third-party data
Understand the benefits of centering your CX strategy around first-party data
Prepare to get the right tech in place for 2022
Leverage 4 strategic steps in creating a first-party data strategy
“The loss of third-party cookies, is creating the opportunity for companies to look at how they unlock the power of their first-party data.”
PAUL HICKEY, MANAGING DIRECTOR, SPEAKDATA
SpeakData is Tealium’s New Zealand Customer Data Platform implementation partner.
© Copyright 2021 SpeakData