“Coliseum Sports Media has been a client of SpeakData since our inception. In that time they have consistently anticipated our data needs before we even know we have them, and have provided answers for us in an accurate and timely manner on every occasion.”
“In the last year we have been expanding throughout Asia, and they have been there with us every step of the way – analysing local market conditions and peculiarities and always supplying apt, clever solutions no matter how apparently disorientating the conditions on the ground appear.”
“I have no reservations recommending them for any project.”
Coliseum Sports Media
Supporting the super fans
When Coliseum Sports Media outbid Sky Television for the rights to English Premier League football in 2013, it marked the beginning of the streaming media revolution in NZ. SpeakData was there with Coliseum from the company’s earliest days, helping them push prospects and subscriber data into their marketing automation platform. We’ve been with them through the launch of their PGA Golf service, their partial sale to Spark and their expansion into Asia.
But the main game was international rugby. And SpeakData provided the data smarts behind RugbyPass.com, Coliseum’s most successful streaming service, which is available in 23 Asian countries (but not in NZ!). With live and delayed streaming coverage of all the finest international rugby union and rugby league events, it appeals especially to expats working in the likes of Hong Kong, China, Singapore, Thailand and India.
SpeakData tracked and analyse usage data to determine which team and competitions matter most to each subscriber. So whether you’re a fan of the All Blacks, St Helens, England, The Broncos, The Sunwolves or Paris Metro, RugbyPass will ensure you never miss the games you’re most passionate about.