Multiple channels, multiple teams, one solution
Connect your marketing experts and take performance to the next level The customer journey isn’t as simple as it used to be. In the past, customers might have interacted with your business at one or two touchpoints before making a purchase, but now there are many...More >>
A personal touch in a digital world
Delivering personalisation, despite the roadblocks Customers expect perfectly personalised digital experiences. Businesses are keen to deliver. So what’s the problem? Well, while personalisation may seem automatic to the customer, it’s a different story behind the...More >>
Customer data platforms: a new breed of marketing tech
Why CDPs are different from the tech that came before The latest tech, the best results, the most personalised experience – if you’ve worked in marketing over the last decade, you could be forgiven for saying you’ve heard it all before. Marketing technology has been...More >>
Unlocking the power of first-party data
The next step in your customer experience journey Targeting digital ad campaigns with third-party data has been the go-to tactic for years, with data being collected via third-party cookies from websites all over the internet. But its power is waning. Not only is...More >>
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