Benefits of a Data Strategy
Improve decisions, gain competitive advantage, and protect your brand by building customer trust Businesses are generating more data than ever before. Data that is essential for making informed business decisions, predicting future trends, and understanding customer...More >>
7 Steps to develop your customer engagement engine
Building a robust customer engagement engine empowers businesses to forge stronger connections, boost loyalty, and drive growth. From sending targeted emails to personalising customer experiences, an effective customer engagement strategy can elevate your brand and...More >>
5 Steps to define your data strategy and create a data-driven culture
Data has become one of the most valuable assets a business can have. It can be used to understand customer behaviour, optimise operations, and make better decisions. However, having data alone is not enough. To leverage its potential, a data strategy must be...More >>
Dynamic Marketing: 5 Principles to Create Unbeatable Customer Experiences
Customer experience is the new battleground, and marketing is leading the charge. Buyers across most industries are seeking easier, personalised experiences and if you fail to deliver, customers will quickly find alternatives. To succeed, companies must take control...More >>
Adopting a first-party data strategy to transform student experience
Education is undergoing a profound transformation, driven by technological advancements, and changing student needs. Traditional models of learning are evolving, and educational institutions are adapting to meet the demands. In this blog, we will explore the shifting...More >>
Optimising the Customer Journey with a CDP
In our previous blog, we talked about the importance of Customer Data Platforms (CDPs) and how to know if your business is ready for one. Now, let’s delve deeper into the role of a CDP in enhancing the customer journey and delivering personalised experiences. To...More >>
Is a Customer Data Platform right for your business?
How to know if you’re ready for a CDP. Building a single view of the customer is something marketers have grappled with for a long time. The omni-channel customer journey is increasing both the need to create a single customer view and the difficulty of doing so. To...More >>
Out with Universal Analytics and in with GA4
Why Google Analytics 4 is an epic upgrade – if you’re prepared It’s the end of a marketing era. On 1 July 2023, Google’s Universal Analytics (UA) will officially be over. If you haven’t already moved to Google Analytics 4 (GA4), it’s time to bite the...More >>
Recent Comments