The Joy of Data Cookbook

Powerful Use Cases for Customer Data Platforms

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We all hear a lot about the power of customer data and Customer Data Platforms (CDPs), but it can be less than clear on how to use this data to get the results that all businesses strive for.

That’s why in this new kind of cookbook we’re providing data recipes showcasing exactly what ingredients make up the campaigns that will create joyful customer experiences like:

  • Grilling up appetizing insights with single customer views
  • Using predictive insights to increase customer loyalty and lifetime value
  • Boiling down churn by proactively identifying at risk customers
  • Real world success recipes from The Gap, the Utah Jazz, and more

Get the ebook today!

“Data is our language, so an ebook with data recipes brought us much joy. This ebook showcases the power of what is possible with data.” PAUL HICKEY, MANAGING DIRECTOR, SPEAKDATA

SpeakData is Tealium’s New Zealand Customer Data Platform implementation partner.

© Copyright 2021 SpeakData