The art of what’s possible. In the age of data

2022 State of the CDP Report

This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the somewhat paradoxical priorities of better protecting customer data privacy while also making the customer experience more personalised.

“No longer a nascent technology, CDPs are being adopted by a wide range of companies across many industries. The key decision is no longer whether to purchase a CDP, but which platform is best suited for the organization’s needs.”

To better understand how businesses are leveraging Customer Data Platforms (CDPs), Tealium surveyed more than 1,000 marketing and business leaders globally.

This third annual study documents the growing centrality of CDPs to the marketing technology stack and their role in balancing the somewhat paradoxical priorities of better protecting customer data privacy while also making the customer experience more personalised.

Get this NEW research report to discover the key findings, including:

Top 2 priorities marketers identified last year – better protection for customer data privacy and personalised communication
Why 87% of marketers expect to increase technology spend in 2022
How more than half of respondents achieved positive ROI within 6 months
Top 4 areas where executives believe technology can have the biggest impact in 2022
And more!

SpeakData is Tealium’s New Zealand Customer Data Platform implementation partner.